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3, Jing Chuan Hotel Development Thinking (1) to strengthen the three countries to create atmosphere, to establish the flavor of their own theme hotel's interior design decoration, in addition to attention to their physical functions, but also to pay attention to their mental function and cultural aesthetic value, with special emphasis mood, style and atmosphere rendering, every detail is carefully designed layout needed to allow customers anywhere in the hotel restaurant to experience the cultural connotation of the theme. Decorations from the visible to the invisible sound, light, color and other environmental atmosphere, guests can not help but feel a strong culture. Jing Chuan Hotel in a nice relief appearance of the building mainly, the whole atmosphere gives a sense of simplicity, the central hall of the ground with the hotel logo "Erlongxizhu" paste-up and patterns of fire, surrounded by a "Long Zhong," "a thousand miles Riding Alone "and other relief, the background of the total station is to discourage Welcome meaning of" Liu Bei into Chengdu "and gold painting, side of the red wood of the hotel Declaration" Fu Jing Chuan Hotel, "" Distribution of the three sites, "and so on. Elegant simplicity throughout the lobby, filled with rich cultural atmosphere of the Three Kingdoms. Elegant hotel with quiet music as background music Zheng, slowly flowing in the hotel lobby, corridors and other public areas, makes it easy mind and heart rather Shenyi. Jing Chuan Hotel I think that the current lack of, a word Yigai of - "fragrance." Each hotel has its own unique flavor, according to the theme of flowers dotted the air smells right. Edification better aroma to enhance the sensory impression of the customers so that customers subconsciously feel the theme of the hotel every possible feature.
) (2) profit model of the expansion and extension, according to summarize the theme of the hotel profit model along the lines of the following six: the main mode of business is profit, profit model of property value, brand profit model efficiency, property rights transfer profit model, management, profit model output, industry Cluster profit model. [1] Jing Chuan Hotel now profit-based business is the main mode of profit model, that is, through the sale of its hotel accommodation, entertainment, dining, conference and other revenues received by main product. In the current competitive market environment, hotels, Beijing Sichuan focus on main product features based on the adjustment and upgrading, the implementation of professional services, information operations, and according to customer's needs humane solutions to achieve high product quality and high customer satisfaction, and ultimately the profitability of the hotel. Jing Chuan Hotel into account the existing system and development situation, I believe that Kyokawa To build on the scale and capital, then, should consider the property value and management of the output mode. As a type of hotel property, the hotel is also increasing the value of long-term profitable way for many investors. Hotel investors to consider not just the current value of the hotel operating income and long-term stable, and more to consider is the hotel's future appreciation potential. Hotel appreciation potential is affected by many factors, including traffic, location, business climate, real estate appreciation of the assembled crowd status. Many in the business heart of the hotel construction site is considered the beginning of the hotel property in the future value-added potential. Linked to the Beijing Sichuan, it is in the city center, close to tourist areas, the location decisions of its great potential for real estate appreciation of space. The management of export profit model is developed to a certain stage of the hotel, its management philosophy and management level is ready and development through the hotel management group, will be expanding its operations management concepts, Shi Xing management output, with clear market leader of He model. Successes such as the construction and opening in 1985, the Guangzhou Garden Hotel, has evolved into Lingnan International Group, many cities in the domestic management of a large number of hotels, has made tremendous output management efficiency. Jing Chuan Hotel as a leader in the development of the domestic theme hotel in the management structure and experience that they are indeed superior to others, may consider other large cities in China such as Beijing, Shanghai and Hangzhou to implement the management of the hotel industry output theme, On the one hand the management of access to lucrative income, it also can improve Jing Chuan Hotel leading position in the industry to further enhance their image.

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